Sense the Freedom

Logo Underwear: How They Turned Intimates into a Fashion Statement

Logo underwear, born with Calvin Klein in the 1980s, has revolutionized our relationship with intimacy. From simple functional pieces, they have become symbols of belonging, style, and self-confid...

History of the jockstrap: from sports equipment to fashion symbol

But what exactly is a jockstrap, this undergarment now found everywhere? Its long and unexpected history stems from a very specific need: that of cyclists in the late 19th century. In 1874, in Bost...